Save the Beers Campaign
Save the Beers was a campaign developed to combat dangerous over consumption of alcohol among college students for the AAF’s IMC Competition. The client was The Century Council. The big idea was a cause that makes fun of a cause while still being a cause. I was the creative director and lead graphic designer. Below are the visuals I designed, the copy I wrote and some of the photos and photo-extracts I made.
The plans books, iWork Keynote, a video of the presentation and additional details can be found at www.savethebeers.org.
