IMC Competition

Save the Beers was a campaign developed to combat dangerous over consumption of alcohol among college students for the AAF’s IMC Competition. The client was The Century Council. The big idea was a cause that makes fun of a cause while still being a cause. I was the creative director and lead graphic designer. Below are the visuals I designed, the copy I wrote and some of the photos and photo-extracts I made.

The plans books, iWork Keynote, a video of the presentation and additional details can be found at www.savethebeers.org.

Campaign Logo

Our Agency Logo

Print Ad

Web Site Concept

Newspaper Response Mock-up

iPhone Graphic (made for 300dpi print)

Non-Traditional Placement

Photo Shoot

Non-Traditional Placement

Discount Card

Non-Traditional Placement

Web Site Profile Mock-up

Event Stamping

Non-Traditional Placement

Interactive Text Message Kiosk

Non-Traditional Placement

Widget Concept

Online Placement

Scholarships

Primary Research Reach

Targeted Universities

IMC Campaign Elements

Campaign Business Cards

Campaign Leave-Behind

Web Site Skin Background